It's hard to stick to a beauty regime when there are so many steps that you need to do every single day. You need to moisturize, tone, scrub, bath, and the list keeps on going. That is why...well in my case...I would skip a step or two every other day and applying body lotion is number one of the list. So when I heard about this in-shower conditioner or lotion that Nivea came out with, I thought, problem solved! Even Nivea claims that it is designed to be a more convenient way to moisturize. You don't have to step out of the shower. After cleansing your body with your usual soap or body wash, just slather this on. The water activates the lotion to immediately moisturize your skin, and voila, you are done.