This cleanser has three phases to it. It goes on as a gel , but turns into an oil from the warmth of your skin, and once you add some water, it turns to a milky-cream . It's quite a fascinating experience. This cleanser also contains three benefits for the skin: 1) Vitamin C (Brightens, supports natural collagen, and neutralizes free radical) 2) Rose Hip Oil (Natural source of omega 3, 6, and 9; regenerates, repairs, and nourishes) 3) Virgin Cherry Oil (Rich in Vitamins and Antioxidants; reduces redness and hydrates) Hence why it is called "Ole Henriksen Pure Truth Melting Cleanser 3-in-1 Cleansing Gel" .